Matching People and Electronics

The mantra that defines shopping in an overwhelming product category!

When is the last time you tried to buy an electronic item online? Compare this webpage featuring digital cameras with Retrevo. Talk about feeling empowered to make an informed decision in a product category where over-choice is the relentless villain.

No, I'm not getting paid to feature Retrevo. I'd like to be though. They just released this new, simplified website that has loads and loads of information rich features, yet their webpage doesn't overwhelm me. I'll shop at a place like that.

Simplify. Don't dumb down. Simplify. It's about presentation. Content is involved, definitely. But spend time on the presentation.